If you are like most business owners, you have heard about SEO and then quickly tuned out. You are right to do so, it is boring and certainly not your area of expertise. You have invested time, effort and money into your business website. Now let us make sure potential customers, searching for your product or service, find you and not a competitor.
SEO is the only way to grow your business without paying for every click or lead. This simple service can have long lasting results. The general search traffic today is far more sophisticated than it once was. We all skip the ads at the top and find the first organic result. You can’t fake this! It takes effort. SEO encompasses both the technical and creative elements required to improve your rankings, drive traffic, and increase awareness in search engines.
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
We will create all of the search engine friendly back-links for your business so you can spend your time on making sales!